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With more than 12 years of experience as a designer, I have been able to work with clients as well known as Inditex, BBVA, Samsung, Novartis, Telefónica or Orange among others, where I have been able to grow and develop as a Product Designer/Strategist end to end, with a methodological approach but at the same time practical in terms of problem solving. My main principle is to design to solve a real problem as fast as possible, always with evidence.
I began my journey into professional design somewhat later in life. My initial career was as a Commercial Pilot for a small airline in Venezuela, where I followed in my father's footsteps for two years.
Subsequently, I pursued studies in Advertising and Marketing while also working in Audiovisual Production for another 2 years, aiming to transition into a managerial role. However, I eventually left my home country and relocated to Spain, where I took my first steps into the field of design.
In partnership with a designer friend in Vigo, we established a small boutique specializing in design and marketing. In this role, I served as the Marketing/Social Media Manager and gradually acquired foundational skills in graphic and visual design.
After enduring a challenging two-year stint as an entrepreneur, I relocated to Madrid to join as Art Director/Visual Designer in one of the largest and most significant advertising agencies for me, Ogilvy.
It was during my time at Ogilvy that I first encountered UX design, which proved to be a transformative experience. I pursued further education in UX research and design thinking, delving deeply into UX/UI design principles. This led me to embark on designing and developing UX projects as a UX/UI Designer/Product Designer for diverse clients across various sectors, including B2B, B2C, and SaaS.
I consider myself a well-rounded designer, having transitioned from graphic design to even service design. I've had the privilege of learning from esteemed professionals in the industry, tackling not only design challenges but also business complexities along the way.
If I were to highlight a particular strength, it would be my ability to adapt and excel in dynamic, rapidly evolving environments. I am committed to delivering innovative solutions that address real-world issues while adhering to aesthetic design principles.
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A well-structured, planned and communication-based design process is one of the keys to the success of any project. And although each project is different, there are various tools that I have been maturing and integrating over time into my toolkit in order to reach the objectives satisfactorily.
Set Up
Every project is born from a customer need. In this phase it is very important to clearly align concepts and objectives on both sides, explaining the methodology and approach of the work to be carried out, so that the client understands the value that I bring to the project.
Analize
This phase is the set of dynamics and processes that must be applied according to my criteria to extract all the necessary information from stakeholders, data or previous investigations that allow me to have a 360 view of the project, as well as begin the definition and adjustments of roadmaps for to later phases.
Create
At this point we would begin to materialize the value proposition or new features previously tested. Having done a good job in the previous phases and having the whole team with clear ideas, will translate into greater speed and efficiency in the development of this phase, from wireframing to a complex design system.
Evaluation
One of the most relevant phases for any project is the constant monitoring and collection of data, which allows us to detect possible failures as soon as possible in order to correct them and continue knowing the real use of our product.
04
Senior Product Designer
2023
The Hero Camp
Lead Product Designer & Design Manager
2020
Eleven Lab
Product Design Consultant
2020
Freelance
Product Designer
2017
Globant
Senior UX/UI Designer
2016
Ebolution
Art Director
2015
Ogilvy One Spain
Marketing Director
2012
The Trending Market
